I live in beautiful San Mateo, California, with my amazing husband Keith and our three pets. We enjoy spending our time together by hiking, drinking fantastic California wines, and traveling around the world seeking the best desserts possible.
In addition to being intrigued by technology, I’m also an ordained minister with the Universal Life Church. I’ve had the pleasure of officiating several ceremonies for close friends. I also enjoy driving my two Gen 5 Chevrolet Camaros, gaming on my Playstation4, and reading mystery novels. In my spare time, I’m building my own network of mobile applications. My apps include gaming, utilities, and mCommerce. I enjoy learning new technologies and understanding how I can better serve my clients by knowing the challenges they face – firsthand.
During my career, I have gained 14 years of online and international mobile marketing experience. My expertise lies in process standardization, creating internal efficiencies, user acquisition, compliance, and analytically driven growth strategies. I have had the opportunity to work and lead several strategic cross-vertical teams including; Compliance, Quality Assurance, Marketing/Advertising Operations, Business Development, as well as Strategic Account and Portfolio Management.
Currently, I build and grow high-profile American based mobile user acquisition campaigns by coordinating with the sales, accounting, network operations, and global distribution teams. By working closely with my clients to understand their user acquisition needs, as well as demand for scale and positive ROI, I am able to guide the distribution teams on traffic quality, placement optimization, user engagement, and increasing conversion rates through compliant and brand-safe channels. I am able to leverage my background in operations to simplify efforts while increasing profit margins across multiple cost models.
Prior to making the jump to mobile I was the marketing operations manager with the education marketing team, for a large media company based here in Northern California. I worked to build and maintain more than 300 US clients — both for-profit and non-profit — by launching them on multiple education portals. My efforts led to improved launch times and efficiency by more than 250 percent. I worked cross-functionally to reduce launch times with multiple internal teams including sales, legal, and engineering. I managed a team of extraordinary people and trained them on internal processes and proprietary products. I managed all client campaigns prior to being launched on the performance network.